If you run a local business regardless of your geographic target area, then you think better about online, social and mobile. The first component of this strategy – and perhaps the most essential – is your company’s website.
So why do you need a website and how can you ensure that it will turn these buyers into buyers? Here are some important reasons why you should increase your online presence with a mobile responsive website.
You Need a Digital Business Card
People spend an average of 23.6 hours a week on their mobile devices and about 5 hours every day. Therefore, if you want to know where people are spending their time, it is necessary to have accurate information about your company at that space.
A website works as a digital business card for a company: people can refer to it repeatedly for things like contact information, employees’ names, services offered and more.
You Need to Be Discoverable in Search Engine Results
Identifying people only browse the Internet to search for companies with which they want to do business; More specifically, they go to search engines. 93% of online experiences begin with a search engine. And about half of these searches are for local businesses.
So, you must have a search-optimized company website that can rank well in search engine results. This will ensure that consumers can find and connect with your business.
Consumers consciously search
It is important to have a customized website so that you appear in search results – especially because studies have shown that people visit their computers or mobile devices searching for things that are close to them. 4 out of 5 consumers use search engines for local information. These searches are not surfing the web yet, 88% of searches for a local business on a mobile device either call or visit the business within 24 hours. Having a website allows searchers who are searching for a close business to find your business and to get in touch with you.
It can help build your credibility
When it comes to convincing consumers to buy, first impressions are important. 75% of people did not consider doing business with a poorly designed mobile site. That’s right, consumers evaluate your business by the presence of your site. A professionally designed, thorough and easy-to-use website can help you more easily let potential customers know that you are a respected organization, one they want to do business with.
SEO Is a Cost-Effective Marketing Strategy
Let’s face it – every company wants to optimize the cost in its budget, When it comes to marketing, having a website optimized for search can be one of the most cost-effective marketing strategies.
Are you thinking about dealing with SEO? We will not recommend it, after all, you have a business to run. But there are some basic strategies that you can take to find yourself through search.
Google ranks high for local businesses
when searchers use mobile devices Google considers that the user searching on their mobile phone is most likely on the go, and, in turn, business in proximity. Thus, search engines favour local businesses when people perform mobile searches. By optimizing the company’s website for mobile devices, you can take advantage of Google’s preferred approach and display more on the results page. This increases your chances of finding your company’s customers who are currently looking for it, and means they are more likely to contact you.
Your website stays open 24 hours a day
Unlike your business, which is unlikely to work or communicate with most customers, your website is open 24 hours per day, 7 days per week. This means that even when your employees are not available to interact with people wishing to do business with you, your website is still accessible and able to provide useful information, working as a point of contact. Or even allows customers to make purchases or place orders.
Your Competitors Probably Have One
While 36 %of small businesses don’t have their website, 64 % of them do. This means that most small businesses have an online presence, and it is likely that your competitors have a website that is appealing to people in your area. If you want to remain relevant and competitive within your field, your business must have an online footprint — it not only helps you stay competitive, but it also helps you understand your role, the technology that advances your role. Helps as a business of keeping.
It Can Help Your Business Grow
If you want to grow your business and attract new customers, an important condition is the availability of a website. Experts with the models running on websites are pleased with the success of the small business. Surveys on small business sites show that 81% of companies launching sites have developed their business, and 97% of small business owners recommend that other small business owners having a website.
It allows you to build your company’s brand and image
A website is a good place to build your brand – using your specific aesthetic, terminology and more – this is the ideal platform for you to shape the narrative about your company.
Social media pages (like Facebook) and peer review sites (like Yelp), on the other hand, allow your company’s image to take shape through input from the public – this can be helpful but does not always paint that picture That you want to see. By creating and managing your own company’s site and content, you paint a picture of your business.