E-commerce is having a profound impact on traditional drug addiction of brick-and-mortar stores like any other trend. It is gradually changing the way people interact with everyday needs.
The penetration of smartphones has a significant impact on the success of e-commerce.
If e-commerce will someday hit the nail on their grave, it is not surprising for physical stores.
E-commerce is the only future of business and individuals are getting used to it. Every year, realizing the enormous impact of e-commerce on the state of mind of individuals, businessmen try to differentiate their e-commerce platforms by adopting technological and marketing trends. In the past years, we saw a significant increase in modern payment methods, aiming to provide ‘one tap on’ checkout.
The trend is indeed turning towards digitization. And yet, there is a large base of merchants, who still work offline and expect their sales prospects to skyrocket.
Now, working offline is not a problem, the real problem is to get profitable sales opportunities. Therefore, electronic commerce is not another revenue stream; E-commerce is an approximate time, a revenue stream, for any business. Due to the growing dissatisfaction with online shopping, companies must do their work for e-commerce applications, even in auto-pilot mode.
Trends that are going to be Influential for E-Commerce in 2020
In recent times the question is not how to switch the online business from offline, the question is how to stick to the online model and progress from there. While e-commerce is seen as the business’s cash cow.
If one thing is clear from the trends seen in 2019, it is that e-commerce is not hype. It is here to stay and influence tomorrow’s businesses, which is why you need to develop an e-commerce app as soon as possible to achieve that initial piece of success.
If you are still on the fence about the future course that e-commerce charting will entail, then the trends below require you to ‘adopt now’ for a seamless sail and sale in 2020.
• Delivery to Become Fast, Faster, Fastest
In recent times, consumers have become more conscious of the time it takes to achieve their deliverables. Also, the lack of patience that they have, and e-commerce practitioners certainly feel pressured for immediate delivery.
However, the time it takes to accelerate delivery is subject to many types, such as order placement time, warehouse location, location of consumers, inventory in inventory, and last-mile delivery, as businesses will leverage and upgrade technology advances.
• Mobile Shopping to Take Over Website Shopping
In recent times, what consumers want is convenience. This is why there is a significant change in the way consumers display their shopping behaviour. However, the last decade saw an increasing prominence of e-commerce websites, with mobile apps keeping the scope of consumers’ future shopping behaviour.
Mobile applications are becoming simpler and simpler day by day, attracting a large pool of viewers to interact with them and create huge sales potential for businessmen. Also, websites have a limit that is offered by mobile apps with their utmost convenience.
So, if you are looking at a website to start your digital journey and achieve e-commerce success, then you need to take more leap towards the mobile app to get desired business results.
• Shopping at the Voice Command
Call it Alexa, OK Google or Siri, the advent of voice command technology is slowly turning to the e-commerce landscape to highlight convenience for consumers.
The past year saw an increase in the use of voice commands for shopping; however, there will be an important adoption of voice command technology in the year 2020, which will make it necessary for businessmen to incorporate this technology in their e-commerce mobile apps.
This is a small scenario for the growing popularity of voice commands. In the future, with the increasing adoption rate of voice assistive devices, forget mobiles, these voice assistants will be the real rulers, which will determine the sales of your e-commerce business.
• Social Commerce will be the Go-to-way
Since data is a real asset of an e-commerce website, data extracted from individuals’ use of social media will continue to play an important role. Currently, Instagram is gaining traction as a major e-commerce mobile app. Facebook’s contribution to e-commerce sales also cannot be ignored.
Apart from e-commerce, social media also acts as an influencer for purchase behaviour or impulsive buying behaviour of consumers. In the future, social media will continue to be integral to business or development practitioners as social media is the dominant e-commerce platform.
In addition to e-commerce, social media also serves as an influencer for purchase behaviour, or rather the impulsive buying behaviour of consumers. In the future, social media will continue to be integral to business or development practitioners as social media is the dominant e-commerce platform.
Connecting with friends and suggesting great stuff to buy and try will be a key feature that businesses should consider including in the e-commerce app they have developed.
• Cryptocurrency on the Horizon
From cash on delivery to net banking, credit cards, debit cards and wallets, the way consumers pay for their purchases has become easy or as they say, it has become a tap checkout system.
Currently, a large number of people rely on e-wallet and PayPal accounts to make payments, reflecting the shift from paper-based cash payment models to digital payment models. In 2020, the trend of using e-wallets will gain a significant momentum; however, some e-commerce giants will make a shift towards embracing the future payment model – cryptocurrency.
Although cryptocurrency may be an intense trend in 2020, it will certainly make a major mark and make its presence felt like an emerging payment model.
• Artificial Intelligence and Augmented Reality to Take Customer Experience to Another Level.
At the end of the day, e-commerce platforms are developed to take the customer experience to a new level. If online commerce is the one thing separating physical repositories from portals, it is that touch and feels that customers can experience.
However, mobile e-commerce applications lag behind this experience, gaining ground for traditional stores. In 2020, mobile e-commerce applications will transform with artificial intelligence and a touch of diminished reality. Customers will be able to upload their photos on the mobile e-commerce application and get an idea of how clothes, cosmetics or accessories will look on their body. Such an experience is likely to increase customer interest in mobile e-commerce applications.
• Personalization will become the New Standardized Strategy
Although the e-commerce websites and mobile apps of the last five years offer customers nothing more than a shopping experience, the e-commerce sector has seen a stir, with e-commerce practitioners getting a chance to know their customers better. Are getting.
Therefore, rather than consumers coming to the mobile app or website with their needs, smart businessmen are making deals and offers based on the information extracted from consumers in the form of demographics such as their age, gender, location, weight. , Height, options, search results, previous purchases, etc.
Personalization of e-commerce, in return, serves as an important marketing strategy for businessmen who are looking to further their sales and get better at customer retention. Personalization offers benefits in terms of attracting the attention of consumers with the help of push notifications to increase sales for e-commerce portals and ensure better sales prospects in the future.
• Subscription-based E-commerce is the New Addition
Have you ever wondered what distinguishes mobile e-commerce applications from traditional stores? These are the attractive offers and discounts that these online channels can offer. The low cost of operations, which significantly reduces the overhead cost of running the business, gives e-commerce businesses the advantage of making a profit without incurring some operating costs. On the other hand, traditional stores are already suffering from higher overhead expenses than land, electricity, labour, etc.
While offers and discounts will be a common feature of mobile e-commerce applications, in 2020 there will also be an increase in subscription-based purchases for customers who often purchase the same product. Trends will have a big impact on the sales of baby food, medicine, ticks, etc.
A Word of Caution
While the trend of e-commerce continues to increase and improve sales opportunities for traders, traders need to understand this, which can be an effective factor for lower levels.
If e-commerce can eliminate one thing, the whole concept of e-commerce will be meaningless. That thing is data. If businessmen legitimately use data, their business is sure to expand. But if the data is used as greedy, it allows consumers to invade the location and their privacy.
What Should be the First and Next Step for Businessmen Seeking Consolidation in 2020?
After analyzing the trends that are powerful enough to change the very aspect of e-commerce portals, merchants need to understand the first and next move that they need to embrace to make a mark from here.
If you are already an e-commerce player, you do not need to put a lot of effort to adopt this trend. All you have to do is appoint a dedicated mobile/web developer team and explain what trends in your e-commerce portal you want to see.
However, you must do this because it is not until 2020 that sales and sales opportunities are increasing. Allocate a separate budget for your means, which will make it for the year 2020.
You are all set for a better version of your business. Congratulations!
However, the real thrill begins when you have an online presence. While eCommerce website development is a relatively old school, you can develop e-commerce mobile applications directly to take your business to the next level.
The first step in developing a mobile e-commerce application is to integrate the essential applications on the e-commerce portal. It’s entirely up to you if you need a technical mobile application or a basic need to use it, and gradually upgrade to a higher version when you feel the need for a feature.
Alternatively, you can also try to start with a basic version of the app and integrate certain features, very specific ones, to be able to take advantage of the sales generated by the success of e-commerce in 2020.
For example, you can target wallets or incorporate net banking to give your customers a choice of payment models. You can also rely on the social media sign-in process to extract your customers’ important data to offer your data.
In the future, when you see your business in a critical position, you can target advanced features. However, creating a native app with a couple of advanced features will help you experiment with your demographics, especially when you are at the beginning of an online business.